Hungry shoppers are being offered the chance to eat a gourmet sandwich, but the £85 (US $148) price tag might be too much for some to swallow.
The McDonald sandwich - named after its creator Scott McDonald, the chef at London department store Selfridges - is said to be the world's most expensive.
Its cost is down to the Wagyu beef that makes up most of the filling, packed in a 24-hour fermented sour dough bread. There have been at least five advance orders placed for the 21oz (595g) meal!
London's most expensive sandwich, nick-named 'The MacDonald Sandwich', is seen at Selfridges in London April 10, 2006. The sandwich, which is on sale for 85 pounds ($148 dollars), contains
fresh lobe foie gras
black truffle mayonnaise
brie de meaux
English plum tomatoes. (REUTERS)
Is this the world's most expensive sandwich? (Selfridges & Co.)
'Most expensive sandwich' on sale (BBC News)
"If you are a food lover, this represents great value for money "